Hyrum Cook: The Founder Behind Adanola’s Remarkable Rise
From Manchester entrepreneur to the driving force behind a globally recognised activewear brand, discover Hyrum Cook’s age, family, career, wealth and Adanola journey.
Hyrum Cook is a British entrepreneur from Manchester and the founder of Adanola, the contemporary activewear brand established in 2015. Born in January 1993, Cook is 33 years old in 2026. He previously served as Adanola’s CEO before moving into a founder-focused role, with his work centred on brand, product and community. Public records confirm his continuing involvement with Adanola Holdings and identify him as a British national based in England.
Who Is Hyrum Cook?
Hyrum Cook is a Manchester-based British entrepreneur best known as the founder of Adanola, a fast-growing activewear and lifestyle brand.
His career is closely connected with the development of Adanola from a Manchester start-up into an internationally recognised name in fashion and fitness. The company was founded in 2015 and has built its identity around versatile activewear designed to work both inside and outside the gym.
Cook’s public professional profile lists Manchester, England, as his location and identifies Turton High School Media Arts College among his educational background. His LinkedIn profile also shows more than 13,000 followers and more than 500 connections.
His journey has made him an interesting figure in British entrepreneurship, particularly for people following the growth of direct-to-consumer fashion businesses.
Hyrum Cook and the Founding of Adanola
Adanola was established in 2015, with Cook at the centre of its creation and development.
Rather than building a traditional fashion business around a large number of seasonal collections, Adanola developed its reputation through a focused range of everyday activewear. Products such as the brand’s Ultimate Leggings became particularly important to its growth.
According to PwC, which advised Adanola during its 2025 investment transaction, more than 1.5 million pairs of Ultimate Leggings had been sold. The company also attracted attention from well-known figures including Kendall Jenner, Kaia Gerber and Rosie Huntington-Whiteley.
This combination of product design, social media visibility and community building helped Adanola develop beyond its Manchester beginnings.
From Founder to CEO
Cook did not simply establish the company and step away. He spent years directly leading its development.
Crunchbase records him as Adanola’s CEO from November 2015 until July 2024, alongside his continuing position as founder and owner.
In 2024, Cook announced that Niran Chana would become Adanola’s CEO. Cook explained that the move would allow him to concentrate more heavily on the areas that originally motivated him to create the company, particularly brand, product and community.
The change represented a new stage in the company’s development rather than an end to Cook’s involvement.
Hyrum Cook Age
How Old Is Hyrum Cook?
Hyrum Cook was born in January 1993, according to UK Companies House records. That makes him 33 years old in September 2026.
His relatively young age is notable when considered alongside the scale Adanola has achieved. Cook founded the company in his early twenties and subsequently spent more than a decade developing the business.
However, his age should be viewed alongside the length of his entrepreneurial career. By his early thirties, he had already experienced the transition from start-up founder to established brand leader and then to a founder-focused role within a larger organisation.
Hyrum Cook Family
Information about Hyrum Cook’s family is relatively limited in reliable public sources.
Business reporting identifies him as one of the people behind Adanola’s founding story, while some reports describe his brother Josh Cook as being involved in the company’s early entrepreneurial journey. However, detailed information about Cook’s parents, wider relatives, partner or private family life is not consistently documented by authoritative sources.
For that reason, claims about his private family circumstances should be treated carefully.
Cook has generally attracted public attention because of his business career rather than through extensive coverage of his personal life. His professional profiles and company records focus overwhelmingly on Adanola and his entrepreneurial activities.
Hyrum Cook Net Worth
What Is Hyrum Cook Worth?
There is no reliably verified public figure for Hyrum Cook’s personal net worth.
It is important to distinguish between the value of a company and the personal wealth of its founder. In 2025, Adanola received a minority investment from STORY3 Capital Partners that valued the business at approximately US$500 million. Cook himself announced the investment, while PwC independently reported the transaction and valuation.
Companies House records show that Cook holds significant control through Adanola Holdings, including 75% or more of the voting rights, while his share ownership is recorded as more than 50% but less than 75%.
These figures demonstrate that Cook has a substantial ownership interest in the business, but they do not establish his personal net worth. A company’s valuation is not the same as the cash or personal assets owned by an individual.
Consequently, online estimates of Hyrum Cook’s net worth should be treated with caution unless they are supported by financial documentation.
Hyrum Cook and Adanola’s $500 Million Valuation
Adanola’s growth is one of the most significant parts of Cook’s business story.
PwC reported in August 2025 that STORY3 Capital Partners made a minority investment in Adanola at an approximate valuation of US$500 million. The investment was intended to support the brand’s continued international expansion.
Cook described the transaction as an important milestone for the business. His own public comments highlighted the contribution of Adanola’s team and customer community to the company’s development.
The investment also marked a shift in the company’s next phase. With Niran Chana serving as CEO, Cook could focus more closely on the founder-led elements of the brand.
Hyrum Cook Wikipedia
Is There a Hyrum Cook Wikipedia Page?
There does not appear to be a well-established Hyrum Cook Wikipedia biography corresponding to the Manchester entrepreneur behind Adanola.
That does not mean there is a lack of information about him. His professional profile, Companies House records, business databases and reporting from established financial and business publications provide useful information about his career.
In fact, official company records offer some of the clearest evidence about his professional status. Companies House lists Cook as a director of Adanola Limited and Adanola Holdings Limited, while the latter records him as a person with significant control.
For readers researching Hyrum Cook, these primary records are generally more useful for verifying corporate information than an unsourced biography.
What Makes Hyrum Cook’s Career Notable?
Cook’s career illustrates how a focused product and strong brand identity can help a relatively young company compete in the crowded activewear market.
Adanola’s success has been linked to its distinctive combination of fashion and fitness. The company has targeted consumers who want clothing suitable for exercise but also appropriate for everyday life.
Cook’s own comments also highlight the importance of community. He said Adanola grew from £35,000 in financial-year 2020 revenue to more than £55 million in financial-year 2024 while he was CEO. He also highlighted the development of a community exceeding one million people.
These milestones help explain why Cook has become associated with the modern British direct-to-consumer fashion sector.
Hyrum Cook’s Career Today
As of 2026, Cook remains closely connected to Adanola. Crunchbase lists him as both Chief Business Officer and Founder/Owner, while Companies House records his continuing directorships.
His career has therefore evolved from hands-on founder and CEO towards a role where brand development, ownership and long-term growth are central.
That transition is increasingly common among founders whose companies have reached a larger scale. Bringing experienced executives into operational leadership can allow founders to concentrate on vision, identity and product direction.
Conclusion
Hyrum Cook is a Manchester entrepreneur best known for founding Adanola in 2015 and helping transform it into a major activewear and lifestyle brand. Born in January 1993, he is 33 years old in 2026, and public records confirm his continuing involvement with the company.
While detailed information about his private family life and personal net worth remains limited, the public business record is much clearer. Adanola has achieved substantial international growth, attracted a minority investment from STORY3 Capital Partners at a valuation of approximately $500 million, and built a large customer community.
Cook’s story is ultimately one of long-term entrepreneurship: starting with a focused idea in Manchester, leading the company through years of growth, and then adapting his role as Adanola entered a new stage of expansion.
